Nykaa pushes offline in Tier 2, shows rising orders from beyond metros
Beauty is a fast-growing category and ecommerce companies like Amazon, Flipkart and Myntra have realised that Indian customers are far more open to trying out products online. For Nykaa, it was all about giving customers access to brands they typically wouldnt get in their towns.
Beauty is a fast-growing category and ecommerce companies like Amazon, Flipkart and Myntra have realised that Indian customers are far more open to trying out products online. For Nykaa, it was all about giving customers access to brands they typically wouldnt get in their towns.
