The story of Wakefit: From near bankruptcy and successive failures to building one of India’s hottest new consumer brands

One Sunday night, Chaitanya Ramalingegowda, Wakefit's co-founder went to withdraw Rs 3,000 from his bank account and realised that this has to last him a week, because he had no other money. All his savings were invested in his startups, and he was even paying rent only by doing part time consulting again. He was approaching burnout.

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